WHEN IT COMES TO WINE, LOCATION MATTERS
The land, air, water and weather where grapes are grown are what make each wine unique – there’s no ingredient more important than location. That is why we, as vintners and grape-growers, demand that a wine’s true origin be clearly identified on its label. This ensures consumers can make informed decisions when purchasing and consuming wine and protects the sanctity of wine growing regions worldwide.
WHO WE ARE.
Since 2005, the Wine Origins Alliance has been a unified force in the global wine industry working to eliminate trade barriers on wine, including the lack of protection for wine region names around the world. Our members include 32 winery and grape-growing organizations in 11 countries spanning North America, Europe, Africa, Asia and Australia that have all signed the Alliance’s Joint Declaration to Protect Wine Place & Origin, which is a set of principles aimed at educating consumers about the importance of location to winemaking.